Cher is a natural entrepreneur and innovator with a passion for producing products that provoke an empathetic response and empower users to change the status quo for the conscious betterment for all. For over 20 years Cher has lead the design, development, and marketing of numerous technology products and programs for the Entertainment, Healthcare, Financial and Cybersecurity industries.

Her unique blend of experience and advanced skills in creative direction, technology development, brand strategy and marketing are a rare combination. She has a deep understanding of user experience; having worked with several major corporations (Sony, HP, ASUS, Deutsche Bank, Sirius Radio XM, Kaiser Permanente, etc.) over the past two decades to produce application hardware and software that has literally contributed to the evolution of the tech industry.